Strategic navigation through high-growth markets, regulatory uncertainty and product development

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We work with companies across tobacco, pharmaceutical, and legal cannabinoid industries to shape new products, advance strategic investments, and fuel sustainable revenue growth.
We guide investors through emerging industries, connecting them with prime opportunities and providing rigorous due diligence support.


Our extensive network allows us
to build strong supply chains
With years of expertise in global niche and emerging markets, our team has advised leading names in diverse sectors such as agriculture, technology, pharmaceuticals, tobacco, and consumer goods. Our extensive network in Europe and North America allows us to build strong supply chains for our clients and assist their successful entry into new markets with innovative products.
Having worked with over 50 companies across multiple sectors, we have gained unique insights into the global landscape and beyond. Our team's capabilities span from in-depth market analysis to practical consumer insights, backed by strong corporate relationships. We draw on the expertise of seasoned advisors in FMCG, research, pharmaceuticals, finance, and law, ensuring a
robust advisory service.
50 companies across multiple sectors


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Having worked with over 50 companies across multiple sectors, we have gained unique insights into the global landscape and beyond. Our team's capabilities span from in-depth market analysis to practical consumer insights, backed by strong corporate relationships. We draw on the expertise of seasoned advisors in FMCG, research, pharmaceuticals, finance, and law, ensuring a robust advisory service.
Market research and next generation
product strategy
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Our extensive network allows us to build strong supply chains
With years of expertise in global niche and emerging markets, our team has advised leading names in diverse sectors such as agriculture, technology, pharmaceuticals, tobacco, and consumer goods. Our extensive network in Europe and North America allows us to build strong supply chains for our clients and assist their successful entry into new markets with innovative products.
Expertise in Emerging Markets
and Global Niches

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Clients benefit from concise briefings on sector opportunities and emerging trends, with a focus on high-growth markets, regulatory uncertainty and next-generation products and trends. We go beyond surface-level data to uncover consumer behaviours and trends in data-scarce markets, offering tailored insights that keep our clients ahead in these dynamic sectors.
Concise briefings on sector opportunities
and emerging trends
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On-the-ground insights
We specialise in providing actionable, on-the-ground insights to operators, VCs, family offices, and high net worth individuals. Our services include strategic guidance, market intelligence, and regulatory updates, aiding in partnership development and deal sourcing.
We provide deep analysis and insights into otherwise inaccessible consumer groups and market niches. Our services range from monthly briefing notes to in-depth reports covering all aspects from regulatory, products, trends, consumers and market sizing.

Insights for Market Leadership


Clients benefit from concise briefings on sector opportunities and emerging trends, with a focus on high-growth markets, regulatory uncertainty and next-generation products and trends. We go beyond surface-level data to uncover consumer behaviours and trends in data-scarce markets, offering tailored insights that keep our clients ahead in these dynamic sectors.
Concise briefings on sector opportunities and emerging trends

On-the-ground insights
We specialise in providing actionable, on-the-ground insights to operators, VCs, family offices, and high net worth individuals. Our services include strategic guidance, market intelligence, and regulatory updates, aiding in partnership development and deal sourcing.
We provide deep analysis and insights into otherwise inaccessible consumer groups and market niches. Our services range from monthly briefing notes to in-depth reports covering all aspects from regulatory, products, trends, consumers and market sizing.

Services
Niche and Emerging Market Strategy
Expert guidance for navigating and thriving in global niche and emerging markets.
Supply Chain Optimisation
Building and enhancing supply chains in Europe and North America to support market entry and product innovation.
Comprehensive Market Insights
In-depth market analysis and practical consumer insights, supported by strong corporate relationships.
Global Market Expertise
Customised Sector Analysis
Tailored research and insights into various sectors including agriculture, technology, pharmaceuticals, tobacco, and consumer goods.
Strategic Market Entry and Product Launch
Advisory on strategic entry into new markets and effective launch of innovative products.
Dynamic Partnership Development
Facilitating strategic partnerships and collaborations across diverse industries.
Strategic Advisory Services
Sector-Specific Intelligence and Guidance
Providing operators, VCs, family offices, and high net-worth individuals with actionable,
on-the-ground insights.
Regulatory and Trend Briefings
Regular updates on regulatory changes, emerging trends, and opportunities in high growth and uncertain markets.
Deal Facilitation and Due Diligence
Assisting with deal sourcing and providing comprehensive assessments for informed investment decisions.
Investment and
Operational Intelligence
Meet the Team

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Lily is a London-based international analyst. As Partner at Tocar Strategic Advisors, she provides strategic support and deep on-the-ground intelligence across European markets. She also produces sector research for professional investors through the corporate finance firm SW4 Partners.
Lily has supported the leadership teams of global companies and major mainstream corporates, working across over 50 cannabis projects since 2018. Lily possesses robust knowledge of the European ecosystem and was the principal author behind multiple widely-referenced First Wednesdays industry reports.
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.

Ahmet is a research and strategic thought leader with a diverse background in academia, government, mental health charities, corporate finance, and technology. He excels in quantitative and qualitative analysis, making him adept at uncovering and interpreting data for strategic decision-making. His services include market analysis, ethnographic research, targeted surveys, in-depth interviews, social media analytics, usability testing, design thinking workshops, customer journey mapping, and persona creation. These skills are particularly valuable for organisations operating in complex market environments.
Ahmet Enginsoy
Researcher
Advisory Board
Researcher
Lily is a London-based international analyst. As Partner at Tocar Strategic Advisors, she provides strategic support and deep on-the-ground intelligence across European markets. She also produces sector research for professional investors through the corporate finance firm SW4 Partners.
Lily has supported the leadership teams of global companies and major mainstream corporates, working across over 50 cannabis projects since 2018. Lily possesses robust knowledge of the European ecosystem and was the principal author behind multiple widely referenced First Wednesdays
industry reports.