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The UK medical cannabis sector is being shaped by a series of tensions that go beyond regulation. Celebrity investment, recreational culture, strain naming conventions, and the blurred line between medical and recreational use are all forcing the industry to confront what it wants to be. We explored the four biggest fault lines and why they matter.

Once dismissed as little more than smoking cessation tools, vapes are now being reimagined as wellness devices.

The first in our Future Formats series, tracking innovation in functional products from beverages to vapes and beyond. Each edition will spotlight emerging trends, category disruptors, and the product innovations reshaping consumer choices. Fueled by the broader wellness movement, the functional beverage market is rapidly growing as consumers seek healthier, performance-driven alternatives to traditional soft drinks and alcohol. Tired of hangovers, excess calories, sugar, art

The Drinks Industry's Transformation The drinks industry is evolving. This was the clear message from Drinktec 2025 in Munich. The most compelling launches this year were designed to relax, energise, balance, or nourish. We witnessed an industry recalibrating itself around wellness, functionality, and sustainability. Functional drinks are no longer a niche play. In the UK, functional categories have been growing at more than ten times the rate of traditional soft drinks. Glob