We work with companies across tobacco, pharmaceutical, and legal cannabinoid industries to shape new products, advance strategic investments, and fuel sustainable revenue growth.
We guide investors through emerging industries, connecting them with prime opportunities and providing rigorous due diligence support.
Data collection
In emerging industries where reliable data is scarce, we provide trusted on-the-ground insights and aggregate information through our extensive network of companies, consumers, and strategic data partners. We generate primary data on competitive landscapes, key market trends, and consumer behaviours.
Our Process
Bespoke consumer studies
We run proprietary consumer studies for our clients, providing niche quantitative data on consumer behaviours that are typically inaccessible or regarded as sensitive. Our approach enables us to deliver these insights more efficiently and cost-effectively than traditional data providers. We also conduct in-depth interviews and focus groups to gain a deeper understanding of the consumer experience
Competitive landscape
We offer clients detailed competitive landscape mapping across every segment of the supply chain, helping them identify opportunities, navigate challenges, and differentiate their products and services. Our tailored case studies and in-depth market profiles provide actionable insights to gain an edge in highly competitive markets.
Market prioritisation
We run a market prioritisation process that assesses and ranks key markets based on client priorities, regulatory conditions, market maturity, and the competitive landscape. This provides our clients with the confidence to make informed, strategic decisions for effective market targeting and expansion.
Supply chain analysis
Our supply chain analysis delivers essential insights across supply chain operations and manufacturing, with strategic recommendations for product development, machinery selection, and partner alignment. We offer a thorough analysis of retail and distribution networks, identifying high-value partnership opportunities to expand market presence. We also provide white space and gap analysis to pinpoint untapped market opportunities for our clients.
Go to market and marketing
strategies
We develop robust go-to-market and marketing strategies that enable companies to navigate market entry, identify strategic partners, build resilient supply chains, and execute successful launches.
Outputs
Long Form Reports
Concise Visual Decks
Monthly Retainer
When comprehensive data and in-depth analysis are required, our long form reports deliver detailed insights, thorough overviews, and actionable guidance. Developed for teams needing a complete understanding, these reports encompass extensive information to support strategic decision-making.
When concise, easily digestible information is required, or a presentation-ready format is needed for seamless integration into your materials, our visual decks provide the comprehensive insights of our reports in a streamlined, accessible layout. Ideal for busy teams and executives facing time constraints.
We offer monthly retained support for clients who require flexible, on-demand advice and responsive assistance. Ideal for clients with evolving needs, this option allows for easy approval of new project scopes, making it especially valuable for investment clients needing variable levels of support each month.
Bolt-on support
Our agile team integrates with clients’ in-house resources, providing targeted sector expertise to enhance internal capabilities. We support with preparing documentation, submissions, investor presentations, and marketing materials, collaborating with other agencies as needed. We are also available for calls and preparation for key meetings and events.
Market analysis and monitoring
Our market research services include detailed analysis of product ranges and formulations, providing a clear picture of the products available on the market and their prevalence. We provide comprehensive pricing and margin breakdowns to help companies set pricing strategies, paired with targeted market sizing guidance to identify and capitalise on high-potential opportunities.
Meet the Team
Partner
Georgia Glick
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.
Georgia specialises in commercial strategy and investor relations. As Partner at Tocar Strategic Advisors, Georgia plays a crucial role in conducting due diligence on potential investments and acquisitions for Tocar's clients.
Georgia's considerable knowledge of the cannabis sector, spanning both medical and recreational agri-tech, has led her to establish a strong global network. Leveraging these valuable connections, she excels at forging strategic partnerships and facilitating fruitful collaborations for her clients.
Georgia has spent the past 4 years advising companies throughout the supply chain, covering all segments of the industry. This diverse experience has shaped her expertise and she now advises investors, FMCGs and agricultural companies on their investments and operations.
Alongside her role at Tocar, Georgia also acts as a portfolio manager for an international family office.
.jpg)
Partner
Lily Temperton
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
Researcher
Ahmet Enginsoy
Ahmet is a research and strategic thought leader with a diverse background in academia, government, mental health charities, corporate finance, and technology. He excels in quantitative and qualitative analysis, making him adept at uncovering and interpreting data for strategic decision-making. His services include market analysis, ethnographic research, targeted surveys, in-depth interviews, social media analytics, usability testing, design thinking workshops, customer journey mapping, and persona creation. These skills are particularly valuable for organisations operating in complex market environments.
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
ADD
Damian Solomon
Damian has over 20 years of experience in greenhouse management, traditional horticulture and controlled environment growing systems. He has worked for companies like Eurofresh Farms (North America’s largest hydroponic greenhouse operation), Grimmway Farms (North America’s largest farming company), and DeRuiter Seeds/Monsanto (global seed company specializing in greenhouse specific vegetable seeds). Since 2014 he has been involved in the commercial cannabis industry as Director of Cutlivation & Ag Technology for Medmen where he leveraged his vast experience in controlled environments to bring best-of-class procedures, processes and technology into the cannabis space. Recently,
Damian left Medmen to start his own horticultural consulting company, Plant Geek Consulting, LLC as he saw a compelling opportunity to offer his years of understanding, insight and horticultural expertise to his clients. He has travelled the world visiting greenhouses and speaking with growers to share agronomic advice and experience and provide high-level consulting services. Damian is well known in the industry and considered an expert in the field of controlled environment agriculture. Mr. Solomon was awarded a BS in Plant Sciences/Crop Production from the University of Arizona’s College of Agriculture. In 2015, he was recognized by University of Arizona’s College of Agriculture and awarded the CEAC Mission Award for outstanding leadership and exemplary service in Controlled Environment Agriculture. Damian is forward thinking and loves to blend the art of growing crops with applied technology to optimize results.
Lily is a UK-based international cannabis analyst and advisor. As Partner at Tocar Advisors, she provides strategic guidance to mainstream firms, investors, and entrepreneurs, with a particular focus on next-generation products and cannabis consumer culture.
Lily possesses deep market intelligence, gained through extensive research and analysis into the realities of cannabis consumption, production, country-level regulatory landscapes, and the competitive landscape across European cannabis. Active in these markets since 2018, she has advised a diverse range of companies, including household names in cosmetics, food and drink, tobacco, pharmaceuticals, and agricultural products, as well as government agencies.
She has authored multiple widely referenced industry reports for publications such as SW4 Partners and First Wednesdays, receiving mainstream coverage in outlets including Forbes, the Financial Times, Bloomberg, and VICE.
Advisory Board
Lily is a London-based international analyst. As Partner at Tocar Strategic Advisors, she provides strategic support and deep on-the-ground intelligence across European markets. She also produces sector research for professional investors through the corporate finance firm SW4 Partners.
Lily has supported the leadership teams of global companies and major mainstream corporates, working across over 50 cannabis projects since 2018. Lily possesses robust knowledge of the European ecosystem and was the principal author behind multiple widely referenced First Wednesdays
industry reports.
